Reach/ Views-Reach is the number of unique accounts that have seen your content at least once.Don’t include it if you don’t use a specific social media channel! Number of Followers-Include the number of followers you have on Instagram, Twitter, Facebook, etc.Your Contact Info-Include your primary social handle or email address-or both!Īhhhh, the coveted social media statistics section of the influencer media kit.Your Home Base-This is more important than you might think-include where you’re based! Just let the brands know what city, state, or country you’re in.Your Name-Duh! What’s your name? Do you or your brand go by something different? For example, I’m Dani, but my brand name is Dani The Explorer.
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Here’s what to include in your about me section when thinking about how to create an influencer media kit. Of course, we want you to tell potential brand sponsors a little bit about who you are! We just don’t wanna turn this into a 60 Minutes segment, k? I’ll break that list of elements elements down now! #1 The About Me Section What should be included in your media kit is all relatively the same, give or take.
It doesn’t matter whether you’re making an Instagram influencer media kit, a TikTok media kit, a micro influencer media kit, or some other content creator media kit. To create an influencer media kit, you need: In the next sections we’ll talk about how to create an influencer media kit! How to Create an Influencer Media Kit That’d why I love one-page media kits for beginners, but recommend something like a 6-page influencer media kit template when you want to really get brands’ attention. That’s why one-page media kits are a great start, but they’re not going to move the needle if you want to start landing bigger contracts (like 4 and 5-figures). Your media kit needs to highlight the ROI you can get sponsors when they work with you. A media kit needs to convince brands to work with you. The real purpose of a media kit is to help you sell yourself to brands.
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